OUR APPROACH
Approximately 80% of a product’s lifetime environmental impact is determined in the design phase. Therefore, Sustainability is not a standalone initiative, it forms part of how we make decisions across product development, sourcing and supplier engagement.
As a company operating across multiple brands, product categories and global supply chains, we recognise that many of our most significant impacts sit beyond our own four walls. For that reason, our approach focuses on understanding where our impact really sits and how we can have the most meaningful influence to drive improvement.
Our sustainability strategy is built around three core areas:
Our Mission
statement by joe
Products + Materials
Improving the sustainability performance of our products by considering material choices, recyclability and responsible design principles.
Supply Chain + Ethics
Promoting responsible business practices throughout our supply chain, with a focus on human rights, labour standards and transparency.
Sustainability Mission Statement
As a business built around creating and developing products, we recognise the responsibility that comes with the decisions we make every day. From the materials we select, the suppliers we work with and the way we measure and manage our impacts, sustainability increasingly shapes how we operate.
Over recent years, we have prioritised strengthening our understanding of environmental, social and ethical issues across our business and supply chain. This has helped us move beyond assumptions, improve transparency and focus our efforts where we can have the greatest influence.
Our purpose is simple: to lessen our impact on the planet while helping protect and empower the people connected to our global supply chain. We are proud of what we have achieved so far and motivated by how much more we can do.
Joseph Moore
5
New scope 3 categories tracked in 2025
B
CDP 2025 score (highest possible)
Updated Salient Human Rights Risks
63%
Scope 2 reduction from 2024
Total climate projects with Ecologi
8